Brand Guidelines

AN INTRODUCTION

TAKKION is the nation’s premier logistics and transloading provider for renewable energy. Takkion is proud to be the industry leader with our companies TP&L, GSS, and RENEW paving the way for transportation and renewable energy logistics.

These guidelines describe the visual and verbal elements that represent TAKKION's brand identity. This includes our name, logo and other elements such as colors, and type.

LOGO USAGE


DOWNLOAD LOGOS here in .eps, .jpg, .pdf, and .png file download is .zip file

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

TAKKION Logo
TAKKION white Logo

TAKKION FAMILY LOGOS

DOWNLOAD FAMILY LOGOS here in .eps, .pdf, and .png file download is .zip file

HORIZONTAL


TAKKION Group Logo

STACKED


TAKKION Group Logo

BRAND TYPOGRAPHY


DOWNLOAD Bebas Neue here

DOWNLOAD Open Sans here

DOWNLOAD Open Sans Condensed here

DOWNLOAD Montserrat here

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. Bebas Neue Bold is the primary font for headlines, and should be used at 9* italics for emphasized language.

Bebas Typefaces
Montserrat Typefaces
Open Sans Condensed Typefaces
Open Sans Typefaces

COLORS


TAKKION has THREE primary colors: Cool Gray, Light Green, and Dark Green. These colors have become a recognizable identifier for the company. The Light Green is favorable as an accent color.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

Light Green
WEB: #88CF00
CMYK: 47 | 0 | 100 | 0
RGB: 136 | 207 | 0
Pantone: PMS 375 C

Dark Green
WEB: #41A217
CMYK: 76 | 4 | 100 | 0
RGB: 65 | 162 | 23
Pantone: PMS 360 C

Cool Gray
WEB: #424448
CMYK: 66 | 57 | 51 | 29
RGB: 66 | 68 | 72

UNIFYING COLOR


There is ONE Primary unifying color that can be used in materials across the TAKKION Brand Family: Steel Gray and corresponding tints/tones.
Usage: Use them as supporting colors across any of the TAKKION BRANDS.

STEEL GRAY
WEB: #21333d
CMYK: 84 | 66 | 55 | 53
RGB: 33 | 51 | 61


Click on each logo below to visit that companies' Brand Guide

GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com


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